AREA Webinars

Be a Better Negotiator with Brian Finley and Madeline Sarafinchan

Written by AREA WEBINAR | Mar 7, 2025 9:49:40 PM

As facilitators of NAR’s Real Estate Negotiation Expert designation, Brian Finley and Madeline Sarafinchan share their tips and tricks on becoming a better negotiator. 

About Brian Finley


Brian has been active in real estate since 1987 and currently is the broker/owner of BUYER AGENT Brian & Company Real Estate in Edmonton Alberta. His brokerage is Alberta’s only provider of Exclusive Buyer Agency services and prior to his moving to Canada in 1999 Brian worked with various U.S. programs designed to address housing issues and barriers to home ownership and the development of agency disclosure; passions that he continued working with once arriving in Canada.

As a member of the Affordable Housing Initiative for Northern Alberta he was the Project Manager for A Channel’s Big Breakfast House. This project brought together the Central Edmonton Community Land Trust (CECLT) and over twenty private sector businesses including Home Depot and Burger King to restore “on air” a 1915 two-story home in the inner city which became the new home for a low income family. In 2005 he became the Executive Director for the Land Trust.

In 2001 Brian was a key contributor in the development of The HOME Program. This program helps low and moderate income families achieve the dream of homeownership and includes education, one-on-one support, down payment assistance, and after purchase support to insure sustainability for the new homeowner. The program has provided education to over 5,000 families and provided over $1,000,000 in financial assistance to program graduates. He currently serves as the program’s Provincial Program Coordinator.

In 2006 The HOME Program, in conjunction with Vibrant Communities Edmonton, introduced an Employee Assisted Home Ownership component that provides the necessary support to offer a program tailored to the employer resources and capacity, the objective the employer is seeking to meet, and the needs of the employee base.

Brian has instructed for the Alberta Real Estate Association since 2007. Brian received the 2010 REALTOR® of the Year award from the REALTORS® Association of Edmonton; was inducted into the REBAC’s Hall of Fame in 2011; and was recognized as 2012 Man of Honour by Edmonton’s CEASE organization.

Brian Finley - Buyer Agent

About Madeline Sarafinchan
 

Madeline has proudly worked at Jayman Realty (Edm) Inc since 1996 and wholeheartedly believes in the Jayman Core Values. Currently Broker/Manager, she has also been an award winning member of the REALTORS® Association of Edmonton since 1996. Always willing and eager to give back to her industry, Madeline has served on numerous committees over the years and currently serves on the RAE Arbitration & Professional Standards committee; RAE Governance Committee; CREA's Governance & Bylaws Committee and the REIX (Real Estate Insurance Exchange) Advisory Board. Madeline has served on the Board of Directors and is a Past President of both The REALTORS® Association of Edmonton and of The Alberta Real Estate Association, as well as being an honorary life member of both organizations in appreciation of her contributions. The REALTORS® Association of Edmonton awarded Madeline the prestigious "REALTOR® of The Year Award' for 2013, and she was also awarded the CHBA Builder/REALTOR Cooperation Award in 2018.

A Past President of the Edmonton Chapter of The Real Estate Institute of Canada; she firmly believes in Professionalism and advanced Education. Currently an accredited Instructor at Real Estate Business Institute for The Sellers Representative Specialist course and for The Real Estate Negotiation Expert Course. Partner and Director of Operations for 'N Compass Canada Real Estate Education Center', offering quality education to real estate professionals across Canada.

Specialties: 'Real Estate Problem Solver', Negotiation, marketing, Goal achievement.

Should you have any questions please forward them through communications@albertarealtor.ca.