The demand for more sustainable homes has never been higher, but only 39% of real estate pros are comfortable talking about these types of homes.
Standards both within Canada and internationally have begun to reflect the growing priority of environmental protection and reducing the effects of global climate change. Millions of homeowners are implementing energy efficiency upgrades to their homes. They are taking these steps to save money, lower their carbon footprint, and make their homes more comfortable and healthy places to live.
Based on interactions with over 3 million homeowners, Rise has come to understand that there are three motivations driving homeowner attitudes toward sustainability: health, wealth, or the planet. As you can imagine, there is a lot of overlap between these three motivations. One homeowner might prioritize local products and a healthy nursery, while another might be laser-focused on low utility bills.
REALTORS® are trusted advisors for homeowners and hopeful home buyers. You have an enormous opportunity to make a difference in helping Albertans find and sell homes based on what matters most to them.
Simultaneously, paying attention to what is inside the home - and pointing out initiatives that improve indoor air quality gives potential homebuyers peace of mind.
Learn how to promote houses with low or no VOC paint, formaldehyde-free cabinets, and excellent ventilation.
We all know that energy-efficient homes save money every month.
Learn how to talk about R-Values, efficient appliances, durable materials, and water-saving faucets and fixtures.
Lastly, Alberta's grid relies on fossil fuels - both coal and natural gas. This type of power supply means that for every kWh that Albertans use, they emit 790 grams of carbon dioxide into the atmosphere - the highest in the country. This fact may not be something you think about on a day-to-day basis. Still, it means that every small action that families in Alberta make to reduce electricity use at home makes a BIG difference!
Having the ability to communicate a sustainable home's benefits to potential buyers will differentiate you from the competition. Two new courses offered by Rise can help you on your journey: Fundamentals of Sustainable Homes and Healthy Homes. Learn with us today!
This is a guest post written by Rise. Visit the rest of the Healthy & Sustainable Home Tool Kit here.