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Important: Minister Halts Advertising Changes

Posted on August 08, 2019 by AREA Communications in News

Today Service Alberta Minister Nate Glubish said RECA’s planned advertising requirement changes would not be implemented in October, as the regulator previously announced.

AREA thanks Minister Glubish and his office for listening to industry’s concerns about the cost to members – and lack of proper industry consultation – for a change that in no way benefits or better protects the public.

This announcement is part of Minister Glubish’s direction to RECA that he must approve all policy, bylaw or regulatory changes, while government continues its Section 76 of RECA.

Based on our member survey results, we estimate the regulatory burden of AREA membership complying with the advertising changes would have cost $35-50 million. Seventy-five per cent of members self identified as being out of compliance with the proposed changes, with the costs of necessary changes ranging from $1,000 - $70,000.

AREA fully supports the existing rule, which requires members to clearly indicate their brokerage name in their advertisements. Brokerage names are currently noted multiple times through the buying and selling process, including within representation agreements and any purchase offers. REALTORS® are obligated to explain their relationship with their broker as they review those agreements with clients in advance of signing.

Font sizes, design choices and team names are decisions best left in the hands of our members. It is regulatory overreach to attempt to police these details.

Any AREA member who has made changes in anticipation of RECA’s definition changes is still compliant with the existing rules. We urge any AREA member who is currently NOT compliant with the existing rules to make the necessary changes.

If you have any further questions, please contact advocacy@albertarealtor.ca.

 

Alberta Real Estate Association Suite 217, 3332 20 Street SW Calgary, Alberta T2T 6T9
Toll Free: 1.800.661.0231 In Calgary: 1.403.228.6845
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Our membership work and live in Alberta, which we acknowledge as the traditional and ancestral lands of many peoples presently subject to Treaties 6, 7, and 8 – namely the Blackfoot Confederacy (Kainai, Piikani, and Siksika), the Cree, Dene, Saulteaux, Nakota Sioux, Stoney Nakoda and the Tsuu T’ina Nation, and the Métis People of Alberta. We recognize the many First Nations, Métis and Inuit who have cared for these lands for generations. We are grateful for the traditional Knowledge Keepers and Elders who are still with us today, and those who have gone before. We make this acknowledgement as an act of reconciliation and gratitude to those on whose territory we reside.
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