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  • My Account
  • Members
    • Services
      • AREA Wireless
        • Wireless FAQs
        • AREA Wireless Device Plan
        • Getting Started with AREA Wireless
      • Commission Protection Program
        • Commission Protection Program: Ineligible Brokers
      • AREA Health
        • AREA Health: Bronze GI Plan Application
      • Health Spending Account
        • AREA Health: Health Spending Account - Incorporated Business
        • AREA Health: Health Spending Account - Incorporated Individual
        • AREA Member Health Spending Account
      • Employee & Family Assistance Program
      • AREA Advance
      • AREA Fuel
      • Scholarships
        • Scholarship Application
        • Past Recipients
      • REALTOR® Safety App
      • Data Co-op
      • Crown Lands
    • Learning
      • 2022 Mandatory Course
      • Become a REALTOR®
      • Become a REALTOR®
      • Condo Management Education Program
      • Resources
      • Course Catalogue
    • Advocacy
      • Policy Positions
      • Member Advocacy
      • APAC Application
    • Practice
      • Administrative Justice Program
      • Provincial MLS® System & Practice Rules for Alberta REALTORS®
      • Pillar 9™ MLS® System Rules
      • Practice Advice
    • Dues
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    • News
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    • Alberta Statistics - Members
    • Alberta Statistics - Alberta East - Members
    • Alberta Statistics - Alberta South - Members
    • Alberta Statistics - Alberta West - Members
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    • Alberta Statistics - North East - Members
    • Alberta Statistics - North West - Members
    • Alberta Statistics - Red Deer - Members

Why REALTORS®?

Advice & support when you need it the most

Buying or selling a home is likely one of the largest financial decisions of your life. A REALTOR® is a trained professional who can provide advice and support while you navigate this exciting and nerve-wracking process.

The process of buying or selling a home is complicated and the rules and regulations that govern the industry change from time to time. Working with a REALTOR® lets you take advantage of the knowledge and expertise of a trained professional.

REALTORS® hold themselves to a higher standard of personal excellence, committing to life-long learning through continuing professional development and field experience.

REALTORS® can work for the property buyer, the property seller or both, depending on what type of relationship the client wishes to enter into.

Learn more about choosing a REALTOR®.

Advantages for Buyers

  • REALTORS® are effective negotiators, ensuring your best interests are represented
  • REALTORS® are up to date on the rules and regulations that govern real estate practice in Alberta
  • REALTORS® have access to market and sales statistics so you will know if a prospective property is fairly priced
  • REALTORS® have a wide network of contacts, allowing them to uncover leads on properties that may not yet be listed for sale
  • REALTORS® must adhere to a strict Code of Ethics and Standards of Business Practices, enforced by the local real estate board to which the REALTOR® belongs
  • REALTORS® must pass provincial exams and clear a criminal check before being licensed to practice in Alberta

Advantages for Sellers

  • REALTORS® are effective negotiators, acting in your interests and upon your instructions
  • REALTORS® are up to date on the rules and regulations that govern real estate practice in Alberta
  • REALTORS® know the marketplace and, with access to information on recent sales in your neighbourhood, can ensure your home is priced competitively
  • REALTORS® target potential buyers, marketing your property in locations that reflect the buyer profile
  • REALTORS® have access to a range of internet sites on which to list property, such as www.realtor.ca as well as other avenues to advertise your property, including local newspapers and real estate publications
  • REALTORS® have a wide network of contacts, including other REALTORS®, helping them to pinpoint potential buyers for your property.
  • REALTORS® must pass provincial exams and clear a criminal check before being licensed to practice in Alberta.

AREA Market Report

Chief Economist Ann-Marie Lurie analyzes the housing market.

LEARN MORE

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