Advice & support when you need it the most

Buying or selling a home is likely one of the largest financial decisions of your life. A REALTOR^® is a trained professional who can provide advice and support while you navigate this exciting and nerve-wracking process.

The process of buying or selling a home is complicated and the rules and regulations that govern the industry change from time to time. Working with a REALTOR^® lets you take advantage of the knowledge and expertise of a trained professional.

REALTORS^® hold themselves to a higher standard of personal excellence, committing to life-long learning through continuing professional development and field experience.

REALTORS^® can work for the property buyer, the property seller or both, depending on what type of relationship the client wishes to enter into.

Advantages for Buyers

• REALTORS^® are effective negotiators, ensuring your best interests are represented
• REALTORS^® are up to date on the rules and regulations that govern real estate practice in Alberta
• REALTORS^® have access to market and sales statistics so you will know if a prospective property is fairly priced
• REALTORS^® have a wide network of contacts, allowing them to uncover leads on properties that may not yet be listed for sale
• REALTORS^® must adhere to a strict Code of Ethics and Standards of Business Practices, enforced by the local real estate board to which the REALTOR^® belongs
• REALTORS^® must pass provincial exams and clear a criminal check before being licensed to practice in Alberta

Advantages for Sellers

• REALTORS^® are effective negotiators, acting in your interests and upon your instructions
• REALTORS^® are up to date on the rules and regulations that govern real estate practice in Alberta
• REALTORS^® know the marketplace and, with access to information on recent sales in your neighbourhood, can ensure your home is priced competitively
• REALTORS^® target potential buyers, marketing your property in locations that reflect the buyer profile
• REALTORS^® have access to a range of internet sites on which to list property, such as www.realtor.ca as well as other avenues to advertise your property, including local newspapers and real estate publications
• REALTORS^® have a wide network of contacts, including other REALTORS®, helping them to pinpoint potential buyers for your property.
• REALTORS^® must pass provincial exams and clear a criminal check before being licensed to practice in Alberta.

Learn more about choosing a REALTOR^®.